CODA Audio is delighted to announce the appointment of Ton Groen to the position of Managing Director of the newly-created CODA Audio Deutschland GmbH. With more than 30 years experience in the music industry working for high profile companies such as Meyer Sound and RCF, Ton has developed an in-depth understanding of the audio field that would be difficult to match.
A very talented musician with strong technical skills, Ton has seen every aspect of performance and production from the both stage and behind the mixing desk – invaluable experience which has proved to be hugely beneficial in the development of a highly respected career in audio sales and marketing.
When the business landscape of CODA’s German distributor Audiovation changed, the decision was taken to set up CODA Audio Deutschland, a new wholly-owned subsidiary of the CODA Audio Group, to take care of sales and distribution into the German market. The new company will operate from CODA’s HQ in Hannover and will enjoy extended resources in order to deliver outstanding customer support. By a happy twist of fate, Ton Groen was actively seeking a new challenge and following a dialogue with CODA, it was abundantly clear that he was the right man to take charge.
Ton’s brief is to connect customers with the indisputable advantages of CODA Audio’s range of systems and help to further establish the company as the leader of the next generation of professional sound system manufacturers – something he is clearly relishing:
“I’d obviously been aware of the CODA brand for some time and I’d taken note of its steadily growing reputation for excellence. A closer investigation and consultations with industry friends led me to the conclusion that CODA was developing and producing some very exciting products. The systems are, quite simply, fantastic. When I spoke with Paul Ward it was apparent that the chance to set up CODA Audio Deutschland to grow and develop the brand in such an important market was too good to miss. The role draws together so many aspects of my industry experience, it really is a perfect position.”
Paul Ward, Sales and Marketing Director at CODA Audio added:
“To have appointed Ton to set up and oversee CODA Audio Deutschland is a real coup. Ton is a trusted, well connected professional with experience at the very highest levels of the industry, making him the ideal choice for the role. He is widely recognised as a brilliant sales and marketing specialist as well as a very talented musician and producer. Combining Ton’s empathy for the application of audio technologies with his flair for business can only yield great results.”
CODA Audio wishes to thank the Audiovation team for their previous hard work and dedication in lending such fantastic support to the CODA brand.